Enter your token and select what you want to track. Copy each snippet and paste it into your website. Required steps must be installed before optional events will work.
1
Token SetupBase pixel — install on every page
Required
Install once per page — paste this in the <head> of every page you want to track. Nothing works without this.
<head> — every page
2
View EventTracks page visits — required for all other events
Required
Must be on every tracked page, placed directly after the Token Setup script. All optional events below depend on this being present.
Links a visitor to a known user ID. Add this to pages where users log in or register. Lets you see repeat visitors and build targeted follow-up lists.
<head> — login & registration pages
Lead EventNewsletter signups, form submissions, subscription confirmations
Optional
Fire when a user completes a signup or subscription action. Add to the page or form confirmation where the lead is generated.
<head> — signup & subscription confirmation pages
Product EventTrack individual product page views
Optional
Add to every product page. Replace the placeholder values with your actual product data — this lets Magellan know which products are being viewed.
<head> — each product page
Add to Cart EventTracks item value — attach to the Add to Cart button click
Optional
This one goes on a button click, not a page load. Your developer attaches this script to the Add to Cart button's click handler. This is how Magellan captures the purchase value for ROAS calculation.
Button click — Add to Cart button
Checkout EventFires on the order confirmation / checkout completion page
Optional
Confirms a completed purchase. Add to the order confirmation or "Thank you" page. Works alongside the Add to Cart event to give a full picture of the purchase funnel.
<head> — order confirmation page
Promo Code EventTrack when a discount code is redeemed
Optional
Place inside the code that handles promo code redemption — fires when the customer successfully applies a discount code.
